Member for Wannon, Dan Tehan said businesses should take advantage of the new Australian Nation Brand to help grow their business by tapping into Australia’s strong, global reputation.
Mr Tehan said the new nation brand was being rolled out to promote Australia in a more unified way to international audiences.
“More than 300 marketing resources are now available for free to Wannon businesses, industries, and government organisations, along with resources to help make adoption simple.
“This includes marketing assets, messaging and research that will help Wannon Industry and exporters strengthen their offering internationally.
“As Australia continues its economic recovery from COVID-19, now is the time to ensure that we are front-of-mind for international consumers, travellers and students so we can attract more businesses, people and opportunities to our region.”
The development of Australia’s Nation Brand was led by Australia’s Nation Brand Advisory Council, which included business leaders. Federal, State and territory governments, as well as more than 480 senior industry representatives, were consulted throughout the brand development and more than 22,000 people in Australia and internationally took part in market testing.
The new Nation Brand logo features a kangaroo and a palette of green and gold. International and domestic research found this logo was considered representative of a modern, capable, and inclusive country, and had the backing of business and industry.
International and domestic research conducted by FiftyFive5 showed that this logo was considered representative of a modern, capable, and inclusive country.
Mr Tehan said Wannon businesses should visit brandaustralia.com to view all that Australia’s Nation Brand has to offer, including a link to Australia’s Nation Brand Toolkit